February 8, 2012 - Shanghai PRC -

FOR IMMEDIATE RELEASE 

Michael Cline, a top American business executive living and working in China for the last decade announces a China adventure project.  Cline and a small group of adventure travelers including world renowned photographer and writer Scott Lynn Riley will travel farthest and most remote corners of China exploring the richness and beauty of nature across China and Mongolia.

Cline and the team are seeking consumer brand sponsors who wish to use this opportunity to have their brands displayed or used by the team on the trip.  Other opportunities will include photo and or film shoots displaying your brand name in use in the Chinese remote location which can be used for advertising inside and outside of China.

“By using these incredible locations and images, it is really a fantastic and unique chance for consumer branded products to enhance and strengthen their brand’s image and penetration in the China market,” commented Cline.

The team will be trekking, mountain climbing, crossing deserts by camels, ocean boating, traveling to remote villages by horse caravan and traveling by foot in their quest to reveal the best of the still natural wild parts if China. 

The teams adventure updates will appear on the China Outside Adventure website and the team will travel for the next 12 months.  Cline will be preparing and publishing a 250 page book with photos on the subject later in 2012.  The book will contain more than 100 photos of the team’s adventures as well as the potential to mention the key sponsors and their products by name in the book.

Cline has worked as a senior executive in China for American companies such as A. O. Smith, Standard Textile, and Tecumseh Products.

With a professional career spanning over 30 years in 50 countries, American photographer Scott Lynn Riley is joining Cline on this project. Riley has a number of fine photographic book editions to his credit and has completed cover features for numerous world-famous magazines, such as National Geographic, VOGUE, Esquire and SevenSeas.  

 Above: Collecting information for his book, Michael Cline returns from the inspection of a small, dilapidated pavilion, located on a tiny island in remote Lugu Lake, Yunnan Province, China---a spot where legendary explorer, ethnologist and photographer Joseph Rock (1884-1962) once wrote his famous journals.

For further information please contact Ms Fiona Lee of China Outside Adventure at:

+86 138 1882 1602 

inquiry@china-outside.com

http://www.china-outside.com